The secret to making more money with your book is to create more products and services to go with your book. That’s why I am pleased to be able to partner with Path To Publishing to offer our Content To Course service. This process can work for fiction, nonfiction, or memoir. No matter the content, we can work with it.
A Concept To Course Client:
Content To Course involves as few as three steps and as many as 12, depending on how far you want our work together to go. The first three steps are included in our basic package for just $5,000, or $500 a month for 12 months.
Our Copper Package:
1. Outline the Course
Our first step in the process is to get an outline for the content you’re going to use to build your course. If you already have your companion book written, we’ll use your book’s existing table of contents to help guide the outlining session. If you don’t have it written yet, or it doesn’t have a table of contents, we will work together to outline the core content you want covered.
2. Build the Basic Deck
We’ll start by taking your outline and putting it into a slide deck that looks attractive and is branded with your colors, fonts, and logo. If you don’t have those things, we’ll work together to choose colors and fonts that you feel comfortable using. NOTE: This package includes adding text, colors, fonts, and logos only. Ask about upgrading to add/create images, stock photography, etc.
3. Create the Script
We’ll talk through what you want to say on each slide deck, adding slides where needed, or changing those that exist as we create the script for you to use in recording the course.
Our Silver Package – $10,000
Let us help you record your course and turn it into a digital book you can sell as a stand-alone or bundle with the course.
4. Record and Edit Your Script
We’ll spend up to 4 hours together on a Zoom call and I will play your presentation as you read through your script. We’ll then get the recording professionally edited by our Path To Publishing team and return the finished product for you to use.
5. Turn Your Recording Into a Book
We’ll take the audio from your recording, transcribe it, and turn that content into a book and an eBook of up to 30,000 words. This price includes the formatting, cover design, and up to two rounds of copyedits. It does not include the ISBN, copyright registration, or any other elements of the publishing process. You can use these books as a sale-able stand alone product, create a bundle, or both!
Our Gold Package – $25,000
If you want more than a course and you want to turn your content into a full-fledged business, this is the package for you. It begins with:
6. Creating a Promotional Giveaway
Build your email list with a one-sheet promotional giveaway that we can use to attract people to your site and encourage them to take your course without giving away your most valuable content.
7. Creating a Promotional Webinar
Help people understand the value of taking your course, attending your workshop, or buying your book with a one-hour webinar that we will create together.
8. Creating a 2-Hour Workshop
Help course participants go deeper and get more interaction with you through a hands-on workshop. We will take your content and create the itinerary and outline for your two-hour workshop as well as create an upsell offer to a coaching program.
9. Creating a Workbook
We’ll work together to create interactive exercises that can help increase the value of your workshop or your course. It can also be offered as an upsell to the course but included as part of the workshop content. This workbook will include up to 8 activities to correspond to the content offered in your workshop and your course.
10. Creating a 6-week Coaching Program
Extending the content of your 2-hour workshop to a 6-week coaching program is the goal of this step. We’ll make sure you are equipped with outlines for each week, as well as exercises for the participants, and a way for you to gather feedback about their progress.
11. Creating a 2-Day Retreat
Invite your coaching program participants to relax with you and reflect on the amazing progress they’ve made during this 2-day retreat that follows your coaching program. This is a time for you and your coaching program participants to bond while you add extra value to their lives. We’ll also create a journal that you can give your retreat participants as a gift so they can capture the moment.
12. Creating a Website
We’ll help you put together a website to:
– Promote and sell your book, course, workshops, and coaching program
– Book speaking engagements
– Advertise your events
– Host your blogs and other promotional content
– Attract new business
Get Started Now
Choose the plan that works best for you. We’ll be in touch to schedule your times and help you get started.